Digital Marketing Strategy

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Improved Google Search with “Fact Check”

Google has incorporated another feature to the search adding ‘Fact Check’ tag. This is aimed at viewers coming down to better conclusions about the content they want to know about. Introduced in October 2016, it was first available for Google News. Now, this has been extended to the main search results.

What is Fact Check?

•    Any content such as a news article or any other piece of information which a viewer searches comes with a fact check tag. Various news publishers and fact checking organizations claim their facts about that information.

•    It is represented as a snippet which shows information about who made the claim and to what degree the claim is true.

•    This allows the viewer to judge more rationally on the subject and he is not just left confused about the validation of the content which comes as search result.

Who provides these facts?

It’s really nice to have these facts attached to google searches, but the question is who is claiming these facts and their provided information is validated on what grounds

•    There is a strict set of criteria which a publisher should fulfill-


a)    Schema.org Claim Review markup on pages where public statements are being checked.

b)    Publisher should be algorithmically determined to be an authoritative source of information.

c)    Google News General Guidelines, Google News Publisher criteria- accountability, transparency and readability standards.

Glitches with Fact Check

•    This functionality is not available for every search.
•    Different publishers may give different conclusions for the same claim- Still, Google believesthe functionality will help make people better judgements.

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Get Google Certified In Mobile Sites’ Development

Google has just announced a Mobile Sites Certification Program for all who want to get recognized in the field of mobile site development.  Mobile sites have become so crucial these days and so its development. The industry needs brilliant developers and this certification presents a great opportunity to prove proficiency in mobile websites creation.

For getting certified, candidate has to clear an exam.

About the exam-

• 65 MCQ and True/False questions- Basic to Advanced level.
• 90 minutes duration.
• Generic concept based questions, not specific to any particular operating system.
• 80% is the qualifying percentage.

Are you prepared?

• The exam covers all major concepts of mobile sites development. Proper knowledge of practices used for creating, managing, measuring and optimizing mobile websites is a mandatory for anyone willing to pass the exam. Indeed, this all requires a quality experience in this field. So, those having hands on experience have a good chance of passing the exam.
• Not only developers, for all who are anyhow linked to mobile sites – digital marketers, SEOs etc. can also avail the benefit of getting recognized by this certification.

Study Guide by Google-

Google has also provided a study guide for the candidates to prepare well. The beginners who don’t have any experience but are passionate to work in this area are most benefited. It consists of four modules-

• Mobile sites and their significance
• Improving sites speed
• Creating an effective mobile UX
• Advanced web technologies

Google Certified is obviously a golden title to have and one should grab this opportunity to take his career to heights.

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No Ads for YouTube Channels with less than 10K Views

Google has announced that the YouTube channels which have not crossed total 10K views are blocked from displaying any advertisement. The company has been working on it since November’16 and has taken this very seriously. The channels which display unacceptable content on YouTube are the targeted ones and are the key players which led Google get down to this decision.

Reason behind

• At first, the reason was to stop the content theft for earning revenue on the website.
• Many top US brands withdrew their advertising contracts with YouTube; their ads were getting displayed on controversial videos/channels.
• It was an easy approval process for displaying ads next to the videos of any channel regardless of how old or savoury, its content was and how many total views its videos had.

Why 10K views bound?

The question is why Google has put this 10K restriction on YouTube channels and how it is eliminating above problems.

• Through this, questionable or controversial videos will not reach a wide audience and so, ads will not be displayed with the corresponding channels, which publish such unacceptable content.be.
• It is a proper measure taken by Google against unacceptable content and it will solve the problem because of which top brands pulled their names from YouTube.

We all know what YouTube is to the planet today and how important it is to properly handle this responsibility. The 10K views measure taken is in right direction and is a correct answer to those who use unsavory means to earn money. If you have questions or concerns about the best SEO services in India, visit this website.

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Three Important Ways for Taking The SEO To The Next Level

In today’s grateful SEO environment, it is essential for you to have the trustworthy source related to the tracking of ranking with SERP tracker. If you don’t have the option to choose the SER tracker, then you have to invest a substantial amount of time, effort and money in checking it manually or in worst case scenario you will be getting error-prone results.

Here are the three absolutely amazing ways to upgrade the SEO without any kind of hesitation.

Generating your white label reports

Generating the ranking reports is one of the best ways to keep u the clients and colleagues informed about the recent scenario of any ongoing campaign with great comfort and dignity. If your clients are happy then your business will run smoothly. The reports should be simple to understand and effective in nature so that one can look at their ranks with great comfort.

Tracking down the local & mobile ranks

Today the global, local, & mobile ranks these three are particularly different and marginally influenced by the different factors associated with the Google’s personal algorithms. They are not possible to track down accurately with the help of SERP tracker. But to get the full view of your local SEO services, you have the ability to track those different kinds of ranks without any hesitation.

Using the ranking discovery tool

With the help of these unique tools, you can do the process of reverse search with the help of search engines so that one can discover the hidden keywords that may rank in top 100 for many more websites present on the record. However, you can promote those keywords to the higher ranking positions with the help of different tools in relatively easy manner.

SEO and Digital Trends In 2017

The year 2016 was very troubling for all over the world especially when we talk about SEO and Google. There is no prediction can be made for coming year due to the past event held in yester years. We are sharing some events of past year which give the glimpse of the last year.

It is necessary to know all the facts of Google at the same place and the same point of view. There are some views shared from the timeline of Google.

1. In this present era, Google is moving into the world of mobile-fist indexing seems like the non stoppable consequence of a year. Google is more dedicated to diverting the people mind from desktop view to mobile view.

2. Now the search has been shifted into the individual identity and personalized kind of search. It is very logical to consider the personal device like a cell phone.

3. The voice search has taken the search level up to the next level altogether due to the Bing which is adopted the different strategy than Google. It is becoming the big competitor in this spectrum.

4. Google search has been becoming the first option for deep learning in every field. We can expect them to be used it more in the year 2017 with a particular algorithm and improved way at every phase.

5. In the world of SEO and Digital Trends in 2017 the relevance local search is even becoming higher. It seems to be the main reason for updating it constantly. For more information about the best SEO Services, visit this website.