SEO or Search Engine Optimization is a technique of attracting traffic to your site by natural or organic search results that are obviously not paid. It is an internet marketing strategy that analyses the activity pattern of search engines to present the desired website to the target audience. The SEO methods are chiefly of two types: On-Page SEO and Off-Page SEO.
On-Page SEO
All the minor optimizations like adding keywords, HTML code and tags are included in On-Page SEO. It includes all the methods that would maximize the probability of display of your website when a related search is made. The most basic of all is the use of keywords. Though their importance is gradually decreasing but the still constitute a part of your On-Page SEO. A small description of your site about the content it has also adds on to the possibility of your website being preferred. For further information on getting link building services, visit this website.
Off-Page SEO
Off-Page SEO is different from On-Page SEO in that it attracts traffic by calculating the number of websites that recommend your website, this is called providing backlinks. So the next times you write a blog for someone don’t forget to request them for a backlink. Thus, the more sites you are connected to more is your site’s probability of being chosen. There are many paid backlinks options available but guest blogging remains free of cost. Off –page SEO also includes connecting your website to social media accounts, in order to attract traffic.
So, on-page and off-page SEO have different techniques to work but their combination can surely make your website a success. For anyone finding a Top SEO company, go through this website.
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